Resource: Guest Service in the Hospitality Industry, Ch. 13
Imagine that you are the marketing team for a new mobile application and are interested in capturing instant feedback from the guests at your service establishment.
Create a flier, webpage, or pamphlet that showcases your mobile application, describes its main features, and briefly explains why an establishment will want to utilize your application.
Prepare a 2- to 3-slide Microsoft® PowerPoint® presentation with speaker’s notes that highlights the key marketing points for your mobile application. Be sure to discuss the following
How will you, the marketing team, be able to process and interpret the data that you gather from customers and provide it to the service establishment?
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