Applied Managerial Decision Making

 Part 1: (600 words) Big D Incorporated has a business opportunity to provide two different types of information to a new client. As the Business Analyst, you are tasked to assess the financial feasibility of this opportunity. The new client is a retailer and looking to expand their product offerings. However, they are requesting Big D Incorporated to assist in the decision-making process. Prepare a paper that addresses the following: Explain the difference between nominal and ordinal data. List 3 qualitative attributes of outdoor sporting goods that the client may want to ask consumers. Make sure 1 of the qualitative attributes is nominal. For each ordinal attribute, assign names for the endpoints of a 5 point rating scale. Explain the difference between interval and ratio data. List 2 quantitative attributes of outdoor sporting goods that market researchers might want to measure. Explain the difference between a population and a sample. Part 2: (600 words) Consider the following scenario, Big D Incorporated needs to prepare an assessment regarding the feasibility of making a recommendation for expansion into another market. As the Business Analyst, your assignment is to prepare a short paper for the Board of Directors that apply concepts learned to make the necessary recommendations and justifications for those recommendations.

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