Case 12.1 – Understanding Buyer Behavior
3. How should the revised questionnaire be reordered?
1. What are the impediments and difficulties associated with completing surveys on mobile devices?
2. What changes does Sonic need to make in its survey designs to take advantage of these new survey platforms?
3. What about mixing survey results taken on laptop computers and those taken on mobile devices? What cautions, if any, would you have?
4. Might the inclusion of mobile devices, along with laptops and desktops, improve the quality of the sample? Why do you say that?