1: Essay For the essay topic, the students must choose one of the eight criteria that constitute the UK National Benchmark Criteria on Social Marketing (French & Blair Stevens, 2006) and describe how it has been applied in a social marketing program implemented in Australia or internationally. The goal is to understand the criteria as well as the theoretical and practical issues associated with its use. You should review the academic literature (published books and journal articles) as well as the “grey” or unpublished literature, such as reports, articles, blogs, videos and presentations. Some additional learning materials for the benchmark criteria will be available through the LMS, however, you will need to do most of your own research Marking criteria: 1. Professionally written, appropriate to the topic. 2. Demonstrated knowledge of issue(s) and evidence of research. 3. Program/campaign selection “fit” with selected benchmark criteria. 4. Writing, organisation and presentation of the essay are at an adequate level. 5. Follows academic essay conventions, including accurate referencing.