Critically discuss ONE political economy of the media approach to studying media, and how it enables a stronger understanding of contemporary socio-economic power structures.

It may not be farfetched to remark that today, the media is the key driver for the economy, society, culture, politics. Critically discuss ONE political economy of the media approach to studying media, and how it enables a stronger understanding of contemporary socio-economic power structures. You can choose from ONE of the following approaches: • Liberal neo-classical • Schumpeterian • Marxian • The Radical Monopoly School • The Propaganda Model Your aim is to explore the usefulness of the conceptual approach in understanding the ways material conditions and socio-political relations inform media power (and vice versa). To do this effectively, you will need to demonstrate a capacity for productive reading and comprehension of relevant contexts. Carefully structure the way you explore relevant perspectives, issues, and research. Be sure to identify the key scholars of the approach you choose, and use subject resources from our Leganto library/material referenced in lectures. Assessment Criteria: • Proper and fluent written expression. • A sophisticated understanding of relevant concepts, perspectives, and issues. • Develops an articulate, coherent and effectively argued response to the question. • Engages effectively and in sufficient depth with relevant research material. • Accurate and properly presented referencing

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