Define the following three concepts, paying careful attention to the section in the textbook within which the concept is mentioned: Pets as extended self (Belk’s article) Carl Jung’s archetypes (Chapter 7) Reality engineering (Chapter 8)

Define the following three concepts, paying careful attention to the section in the textbook within which the concept is mentioned: Pets as extended self (Belk’s article) Carl Jung’s archetypes (Chapter 7) Reality engineering (Chapter 8) Illustrate each concept with an example that connects with the other examples, linking the three concepts together, if possible. The examples can be from any source… it can be an experience you had in a shop or online, an observation you made at work, a story you heard from a friend about their work, or a plausible scenario of your own creation (if you’re drawing on your imagination, let the professor know that you’re creating your own scenario in a footnote, endnote or a parenthetical comment in the body of the essay) When you’re quoting the textbook or any other source, please provide a reference: author, title, page number and or URL. Make sure to have an introductory paragraph and a concluding paragraph. The conclusion should explore how the examples connect (or fail to connect) the concepts together and enrich our understanding of the concepts. I’ll create designated field on Discussion Board on Blackboard for you to post your essay on October 6th. Approach: The approach below assumes a standard essay template composed of 5 paragraphs. You are welcome to deviate from this template – it is only an approach. 1. Turning to the textbook (and Belk’s article), define the three concepts. 2. It might be challenging to connect the concepts to each other. One approach is to relate the concepts to a BROADER framework, such as the marketing mix or 4Ps, (product, price, place, promotion). To find connections among the concepts, brainstorm by writing a few sentences on a separate piece of paper about how each concept relates to the marketing mix (4P’s). If the connections between two or more of the concepts is weak, make that your argument. 3. Choose the idea that seems most interesting to you and include it in the first paragraph of your essay. This sentence should allude to the connections (or absence of a connection) that you see among the concepts. 4. In paragraph #2, #3 and #4, define each of the concepts and provide an example to illustrate each of the concepts. Keep in mind the argument that you have made in the introduction about how the concepts are related to each other. Do the examples further show the connections (or lack thereof) between the concepts? If one of the three concepts that has been assigned seems particularly difficult to connect to the other two concepts, consider what is the difficulty. Thinking about the challenge is the gateway for deeper insight into what the concepts means and possible connections about the concepts. For example, consider these three concepts: product, price and target market. Immediately, you might notice that product and price inspire examples from the customer point of view. But target market is more commonly thought of from the perspective of the business. This might make connecting these concepts a little challenging. 5. In the concluding paragraph, reflect on the three concepts and examples, and provide some additional insight. What do the examples, and the connections among the examples, teach us about the concepts and the way in which the concepts may (or may not be) related to each other? Consumer Behavior Buying Having and Being Michael R Salomon (12th Edition ) Possessions and the Extended Self” by Russell W. Belk

Looking for a Similar Assignment? Order now and Get a Discount!

"Looking for a Similar Assignment? Order now and Get a Discount!