describe what the plan provides and what obligations it places on patients.

Please respond to the following: “Marketing Plan”

  • Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
  • Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

Visit the website of an insurance company, such as Aetna, Blue Cross/Blue Shield, or Humana and identify one of the company’s insurance plans. In a four-paragraph paper, describe what the plan provides and what obligations it places on patients. Contrast this with another plan offered by the insurance company or by another insurance company.

Save the file as “InsuranceWebQuest”

Please respond to the following: “Marketing Plan”

  • Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
  • Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

Visit the website of an insurance company, such as Aetna, Blue Cross/Blue Shield, or Humana and identify one of the company’s insurance plans. In a four-paragraph paper, describe what the plan provides and what obligations it places on patients. Contrast this with another plan offered by the insurance company or by another insurance company.

Save the file as “InsuranceWebQuest”