Discuss the advantages and disadvantages for entering the market at that time.

Assuming that the company is capable of producing the technology, and its dependencies, to meet known consumer expectations at any time, analyze the innovations and compose a formal memo to the CEO describing the innovations the company can undertake. Ensure that you discuss the following items:

Analyze each of the potential innovations.
Discuss the advantages and disadvantages for entering the market at that time.
Identify a successful and unsuccessful example of a first mover, early follower, and late entrant.
Identify and discuss the factors that affected the success or failure of the previously identified examples.
Explain your recommendation to the CEO.
Justify why you believe it will be successful and what you would do to ensure it does not suffer from the disadvantages described in item 3.
Format your response as a memorandum to your CEO—not an essay. Keep in mind your audience and purpose. Do not mention any irrelevant conceptual information that a C-level person would not care about. Keep it brief and to the point, but still informative and in keeping with best practices of information security safeguarding. Include an APA-formatted coversheet and reference page. Length: 3 – 5 pages (not including cover page and references)

Your memorandum should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

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