For a brand of your choice but not Coca-Cola, Nissan Leaf, Red Bull or any coffee shops you are to give a ten minute presentation describing
- The customer needs the product/service meets
- How it is differentiated from its competitors
- The market segments it targets
- How it is positioned in that market
- The main factors in the environment that are likely to impact on the brand.
- Outline how they might alter their marketing mix to cope with the factors discussed above
The presentation should be of 10 minutes length.
- No more than TEN power point slides, you will be marked down if vou use more
- Focus on ONE market only, making it clear which market you are talking about (e.g. McDonalds operates in many different markets throughout the world, choose one)
- Make full use of support material
- Proof read your work (spell check AND read it!)
- Clearly identify the sources of information you use
- Reference it carefully using both in text citations and a list of references at the end
- Read the marking scheme overleaf carefully