Please write what the answer to each of the 10 lessons is in light of VW’s recent crisis. I attached a paper I wrote on this.
This is not a paper assignment. Use my notes and write an analysis answer to each for how each lesson applies to VW.
Below are the lecture notes. Look for each lesson, It is marked lesson, 10 for each chapter 3. Like Lesson 1: Determine your goals for crisis communication. Then apply to VW crisis.
Write out the lesson question, then write a response applying that lesson to VW. You may refer to my paper. This is not an actual essay, just applying the 10 lessons to VW.
Lessons of Effective Crisis Communication
Lesson 1: Determine your goals for crisis communication.
CDC: “Be first, be right, be credible.”
Target: Restore consumer confidence.
Lesson 2: Before a crisis, develop true equal partnerships with organizations and groups that are important to the organization.
What does this do for an organization?
Lesson 3: Acknowledge your stakeholders, including the media, as partners when managing a crisis.
Lesson 4: Organizations need to develop strong, positive primary and secondary stakeholder relationships.
Primary – those groups defined by an organization as critical to its success
Secondary – groups that do not play an active role, but are still important to its overall success.
Organizations need to develop strong, positive primary and secondary stakeholder relationships.
How often do you communicate with stakeholders?
How often do stakeholders communicate with you?
Do you listen to the concerns of these groups?
Lesson 5: Effective crisis communication involves listening to your stakeholders.
How would you convince management to do this on a regular basis?
Lesson 6: Communicate early about the crisis, acknowledge uncertainty, and assure the public that you will maintain contact with them about current and future risk. (But don’t oversell what you don’t know for sure.)
Lesson 7: Avoid certain or absolute answers to the public and media until sufficient information is available.
Lesson 8: Do not over-assure stakeholders about the impact the crisis will have on them.
Can you think of examples of this?
Lesson 9: The public needs useful and practical statements of self-efficacy during a crisis.
Why is that your responsibility?