How were the principles of persuasion studied?

An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization educate them on the principles of persuasion.

create a PowerPoint presentation.

In the first 4 to 6 slides of your presentation the following will need to be included need to:

Summarize at least two previous research studies on persuasion.

How were the principles of persuasion studied?

Was the research valid? Why or why not?

What was learned through these studies that can be applied to the creation of the above PSA?
In your next 6 to 10 slides incorporate everything about art of persuasion to create a PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.

In this presentation include the following:

Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.

Use at least two primary principles of persuasion within this presentation.

In the final slide outline which two or more principles were used and why they were a good fit for this
The total presentation should be12 slides (not including your title and reference slides). The project will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.
Suggested additional resources:

Wood, W. (2000). Attitude change: Persuasion and social influence.Annual Review of Psychology, 51, 539-570.

Cialdini, R.B. & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.

Schwarz, N. (1998). Warmer and more social: Recent developments in cognitive social psychology. Annual Review of Sociology, 24, 239-264.

Cialdini, R.B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science. 105-109.

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