The negative portrayal of Indigenous health contributes to the health inequalities of Indigenous Australians.

Media portrayals (mostly negative) in relation to Indigenous Australians perpetuates racial stereotypes among the wider population and that this type of racism has a major impact on the health of Indigenous Australians
Order Description
Topic: The negative portrayal of Indigenous health contributes to the health inequalities of Indigenous Australians. OR This paper will analyse media articles on racism towards the Indigenous people of Australia in health care and how this can have an effect on cultural competence/safety in health care.
Areas marked with an ASTER IX are IMPORTANT. Please see below:




Assignment 3: Media Portfolio


Media Portfolio



Due date:

Monday, Midnight Week 13


2,000 2500 words negotiable


This assignment involves the collection and analysis of media material on a current cultural safety in health issue(s). You are required to link contemporary issues as presented in the media with those discussed in the unit outline and in the readings.

It is advisable to start thinking about your topic and collecting your material from early in the semester.

Discuss this with your lecturer prior to commencing the activity. The Discussion Board: Assessment 3 is the forum for such discussions


You will need to:

Identify a specific cultural safety in health issue or issues
Collect a minimum of 4 media items which may include newspaper articles, editorials, letters to the editor, magazine articles, video clips, online blogs and other electronic articles. The sources will need to be local, interstate and possibly international.

The task is to select an article from the Media it may be a transcript from a radio or TV program. It may also be a news item found in the newspapers or magazines.

Editorials in academic journals or articles from academic journals are not media items nor are web sites.

Utilise a variety of sources in order to assess the breadth and depth of the issue. Using only one source may result is a biased account of the issue.
Please note material including cartoons, posters, health promotion YouTube clips, or academic journal articles and government publications are not media items unless they are discussed and cited as a media release or news item
Hot link the reference to the media item in the body of the text
Summarise key issue(s) in the media material collected
Link and/or compare the keys issue/s from the media material to various models and approaches investigated in the unit by citing HEA230 unit content and/or related reference materials
Discuss how the media material might affect or contribute to the current debate or discussion on the issue.
Discuss your position and views on the issue as it was presented and explore other perspectives.
You will need to read widely on the issue/s, including books, journal articles and government reports.
Assessment criteria:


Examples of Assignment 3
These examples should give you an idea of how you may approach this assignment:


You may wish to browse through these two references for ideas on why we look at the media in a health unit.

Germov, J., & Freij. M. (2013). Media and health: moral panics, miracles, and medicalisation. In J. Germov (Ed.), Second opinion: introduction to health sociology (5th ed.). (pp.337-355). South Melbourne, Vic: Oxford University Press.
Willis, K., & Elmer, S. (2011). Society, culture and health an introduction to sociology for nurses. (2nd ed.). (pp45-65). South Melbourne, Vic: Oxford University Press.

It is expected that at least 50% of your reference list should comprise resources from the HEA 230 Modules . That means if you have 10 references in your assignment reference list than 5 should be from the reference lists contained in the HEA230 Modules (Set readings or other references utilised in the learning materials). Please note at the end of each module in the Learning Materials there is an extensive list of references.

I hope that this requirement will be to your advantage as it is noted that in Assessment 1 that some people relied on other resources (non HEA 230) and use of inappropriate web sites. By utilising HEA 230 resources one is assured up to date and quality publications.

Readings Topic 1:
Reading 1.1 Cultural dominance, power and privilege in Australian health care.
Durey, A. & Thompson, SC. (2012). Reducing the health disparities of Indigenous Australians: time
to change focus. BMC Health Services Research 12, 151-161.
Reading 1.2 Report of health consumers in Northern England and dimensions of their mistrust
in GPs, medicine and societal structures
Ward, P. & Coates, A. (2006) We shed tears but there is no one there to wipe them up for us:
narratives of (mis)trust in a materially deprived community. Health (London), 10(3), 283-301.
DOI: 10.1177/1363459306064481
Reading 1.3 Impact of history and power of nursing, emphasises conscious reflection, safety &
Best, O. (2014) The cultural safety journey: an Australian nursing context. In O. Best & B. Fredericks
(Eds) Yatdjuligin: Aboriginal and Torres Strait Islander Nursing and Midwifery Care.(pp 51-
73). Melbourne, Cambridge University Press.
Reading 1.4
Dutta, MJ (2007) Communicating About Culture and Health: Theorizing Culture-Centered and Cultural
Sensitivity Approaches. Communication Theory, 17, 304328
Reading 1.5 On power, Indigenous knowledges, culture and reflective practice
Walker, R., Schultz, C., & Sonn, C. (2014). Extending competence through critical praxis. In
Dudgeon. P., Milroy. H, & Walker, R. (Eds.) Working Together: Aboriginal and Torres Strait
Islander Mental Health and Wellbeing Principles and Practice (2nd ed.). 195 -220. ACT,
Commonwealth of Australia.

Readings Topic 2
Reading 2.1 Political participation and cultural responsiveness in the provision of health services.
OSullivan, D. (2012). Justice, culture and the political determinants of Indigenous Australian health. Ethnicities, 12, 687-705.
Reading 2.2 Letter to the journal on politics, power and health care in country Victoria.
Tynan, M., Smullen, F., Atkinson, P., & Stephens, K. (2013). Aboriginal cultural competence for health services in regional Victoria: lessons for implementation. Australian and New Zealand Journal of Public Health, 37(4), 392-393.
Reading 2.3 A structural and educational approach to reducing racism among health professionals
Durey, A (2010). Reducing racism in Aboriginal health care in
Australia: where does cultural education fit? Australian and New Zealand Journal of Public Health, 34(1), 87-92. doi: 10.1111/j.1753-6405.2010.00560.x
Reading 2.4 On health care as a social encounter, compliance, models of care and chronic conditions
Willis, K., Elmer, S. (2011). Society, Culture and Health: An Introduction to Sociology for Nurses: Chapter 12: Power and responsibility in health care encounters (pp 257-276), Melbourne: Oxford University Press.
Helpful journal article websites:



***********Indigenous medical students face barriers to being doctors, Adelaide conference told
By Alina Eacott
Posted 24 Sep 2015, 4:26pm****************


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