Trade book- Innovation and Entrepreneurship (Peter Drucker)

Description There are many “trade books” out there below there is a list of some of the trade books that you could read for this assignment in the “Recommended Readings” section down below. Please let me know which trade book you be selecting that relates MARKETING & COMMUNICATIONS. -You’ll read a trade book related to the industry and/or professional focus of marketing and communications of my internship and write a paper relating the book to the internship experience. -You’ll pull key arguments from the book and comment on their truthfulness/usefulness/relevance in light of your internship experience. -Grading Rubric: Demonstrates knowledge of book material: 50 points Explicitly links book material to internship experiences: 50 points -Please note that these are recommended readings that  useful : o The New Articulate Executive: Look, Act and Sound Like a Leader (Granville Toogood) o The Secrets to Writing a Successful Business Plan: A Pro Shares a Step-ByStep Guide to Creating a Plan That Gets Results (Hal Shelton) o A Curious Mind: The Secret to a Bigger Life (Brian Grazer and Charles Fishman) o Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead (Lazlo Bock) o SPIN Selling (Neil Rackham) o Setting Goals: Personal Development Plan – How to Guide for your Career, Find yourself, Manage your life and Achieve Success (Serena Richards) o What Color Is Your Parachute? 2017 (Richard Bolles) o What Color Is Your Parachute? 2017: A Practical Manual for Job-Hunters and Career-Changers (Richard Bolles) o The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Eric Reis) o The Effective Executive: The Definitive Guide to Getting the Right Things Done (Peter Drucker) o Innovation and Entrepreneurship (Peter Drucker) o The Practice of Management (Peter Drucker)

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