What is the primary goal of reception analysis?

1. What is the primary goal of reception analysis? 2. What is the key difference between polysemy and polyvalence? Why is this distinction important? Please provide an example of a text that is both polysemic and polyvalent and why it might help clarify our understanding of these concepts. 3. What does strategic ambiguity mean and how might this help us understand the concept of semiotic excess? 4. What is an interpretive community and what might influence “our” community? 5. What are the key components of dramaturgy and impression management? How is this concept helpful as we attempt to understand how media, writ large, might encourage us to perform roles in very particular ways? Please provide a specific example of how a text might encourage us to perform the self (in an effort to create a desired impression) in a way that is either helpful or harmful. 6. What are the three components of frame analysis and how can these be helpful in understanding contemporary news stories? 7. Following Kenneth Burke, how can discourse function as an “equipment for living?” Please provide an example of a text and how it might provide us with the symbolic resources to addresses a very specific contemporary social anxiety. 8. Please use 3 of Todd Gitlin’s concept of frame analysis to critically evaluate ANY news story on CNN.com of FoxNews.com (please provide a link to your story).

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