The china business(Navigable foods) generated operating losses since the acquisition and that trend was expected to continue.
As a result, management determined in 2010 the current business has not proven to be the right vehicle for entry into the Chinese market and began exploring carious strategic alternative to reduce operating losses in the future. explain Kellogg town attempts to enter the Chinese market (Zhenghang food company in 2008 and wilmar international Ltd. in 2012) by describing the difference between vehicles their relative risks. Why would partnership with Wilmar be considered more likely to succeed? 3.
By applying appropriate theory and using evidence from the research of these companies Kellogg and wilmar, analyse the national and corporate cultures involved.Speculate on the impact or both on this ‘partnership’ between Kellogg and wilmar international during the exploratory stages and now that the co-operation is operational. This question is on culture and the theories models need to use will be one of these to explain. you must use harrisons,hofstede and handy model.
Drawing Upon academic literature and theory, critically discuss the possible effects critically discuss the possible effects, both positive and negative , of exchange rate movement on the partnership.
Part B identify three(3) specific aspects of doing business internationally that you have come to appreciate through the lecturers, seminars or expert lectures on this module.Explain why these are significant to you personally and to your future in the international business.
please use Microsoft words reference tool beside layout to do the apa referencing the more referencing the better.
appendix must include references and citations but not included inside the words counts and number of references.
only for the essay answers references and citations will be counted and miminum 32 but the more the better .